David Lloyd Clubs has officially opened its newest facility in Shawford Park, Berkshire, following a £25 million investment. The new health and wellness club, which began welcoming members this week, has created 150 new full-time and part-time jobs in the local area.
The state-of-the-art facility is the company's 104th club in the UK and is designed to cater to families and individuals with a wide range of fitness and leisure amenities. The development is seen as a significant addition to the region's local economy and community infrastructure.
Key Takeaways
- A new David Lloyd Club has opened in Shawford Park, Berkshire.
- The project represents a £25 million investment in the local community.
- The facility has created 150 new jobs, spanning roles from management to fitness instruction.
- Amenities include indoor and outdoor swimming pools, a luxury spa, a large gym, and extensive racquet sports facilities.
A Major Investment in Regional Wellness
The Shawford Park project represents one of David Lloyd Clubs' most significant investments in recent years. The £25 million development underscores the company's confidence in the growing demand for premium health and wellness services outside of major metropolitan centers.
According to company statements, the construction phase involved local contractors and suppliers where possible, providing an additional boost to the regional economy. The club is expected to attract members from across Berkshire, contributing to local commerce.
Background on David Lloyd Clubs
Founded in 1982, David Lloyd Clubs operates over 130 clubs across the UK and Europe. The brand is known for its family-oriented approach, combining fitness facilities with social spaces and activities for all ages. This new opening is part of a broader strategy to expand its footprint in key suburban areas.
The facility's design incorporates several sustainable features. A spokesperson for the company noted that energy efficiency was a key consideration during development. The building includes advanced insulation, energy-efficient lighting systems, and water-saving measures in its pools and shower facilities.
Inside the New Shawford Park Facility
The new club offers a comprehensive range of amenities designed to provide a complete wellness experience. Spread across a large campus, the facility is divided into distinct zones for fitness, relaxation, and family activities.
Fitness and Training Areas
The centerpiece of the fitness offering is a spacious, modern gymnasium. It is equipped with the latest cardio and strength-training machines, including dedicated zones for functional training, free weights, and group cycling. The club will run over 100 group exercise classes per week, from yoga and Pilates to high-intensity interval training (HIIT).
"Our goal was to create a space that feels both motivating and welcoming," said Sarah Jenkins, the newly appointed General Manager for the Shawford Park club. "We have equipment for every fitness level, from complete beginners to seasoned athletes, and our team of personal trainers is here to provide guidance and support."
Swimming and Aquatic Facilities
The club features both indoor and outdoor swimming pools, allowing for year-round swimming regardless of the weather. The 25-meter indoor pool is designed for lane swimming and lessons, while the heated 20-meter outdoor pool is a focal point for leisure and relaxation, surrounded by a sun terrace and loungers.
The club's aquatic facilities include a 25-meter indoor lap pool, a 20-meter heated outdoor pool, and a dedicated indoor splash pool for children.
Spa and Relaxation
A significant portion of the investment was dedicated to the luxury spa. The 'Spa Retreat' is an adult-only area designed for relaxation and rejuvenation. Key features include:
- A hydrotherapy pool
- Multiple saunas and steam rooms
- A salt cave for halotherapy
- Heated relaxation beds
- An outdoor spa garden with a sauna and lounge area
This emphasis on recovery and mental wellbeing aligns with industry trends that see spas as an integral part of a holistic health routine, not just an occasional luxury.
Family and Social Spaces
True to the David Lloyd brand, the Shawford Park location is heavily focused on family. There is a dedicated kids' club offering a range of activities, a soft-play area, and coaching for sports like tennis and swimming. The club also includes a large 'Clubroom' with a restaurant and café, providing a social hub for members to work, relax, or dine.
Community Impact and Job Creation
The opening of the club has a direct and positive impact on the local job market. The creation of 150 new positions offers a variety of employment opportunities. Roles range from fitness instructors and personal trainers to spa therapists, restaurant staff, and administrative personnel.
Local officials have welcomed the development. Councillor Mark Henderson, representing the Shawford Park ward, commented on the project's benefits.
"This is a fantastic development for our community. Not only does it provide a top-tier facility for residents to improve their health and wellbeing, but the creation of 150 jobs is a significant economic boost. We are delighted to welcome David Lloyd Clubs to the area."
The company has stated its commitment to being an active part of the local community, with plans to partner with local schools and sports groups to promote active lifestyles among young people.
Membership and Future Outlook
Initial interest in the club has been strong, with a significant number of founding members signing up before the official opening. The club's management reports that membership applications have exceeded initial projections, indicating a high level of local demand.
The Shawford Park club is a model for future David Lloyd developments. It combines a premium fitness offering with extensive spa facilities and family-friendly spaces, reflecting the evolving expectations of consumers who seek a comprehensive lifestyle destination.
The Shawford Park club is the 104th David Lloyd Club in the United Kingdom and the 133rd in its global portfolio, which spans nine European countries.
As the club settles into its operational rhythm, the focus will be on building a vibrant member community and delivering on the high standards associated with the brand. The long-term success of the facility will serve as a benchmark for the health and wellness industry in the region.
