A service alley in Omaha's Blackstone district has been transformed into a public event space after a three-year development project. Located between 39th and 40th streets, the renovated alley is designed to host community gatherings and support local businesses, particularly those affected by ongoing streetcar construction.
The project, managed by the Blackstone Business Improvement District (BID), features a canopy of overhead lights, allowing the area to function as a working alley for businesses during the day and convert into an illuminated venue for events at night. The new space will officially open during the upcoming Farnam Fest.
Key Takeaways
- A functional service alley in Omaha's Blackstone district has been converted into a public event space.
- The project, which took three years to complete, aims to create a new community hub in Midtown.
- Organizers plan to host regular monthly events and attract visitors during major city-wide occasions like the College World Series.
- The initiative is also intended to support local businesses impacted by disruptions from streetcar construction.
From Service Alley to Community Hub
The transformation of the Blackstone Alley marks a significant step in urban revitalization for the Midtown Omaha neighborhood. The space, situated behind the businesses on the north side of Farnam Street between 39th and 40th, has been repurposed to serve a dual role.
By day, it remains a critical access point for deliveries and services. As evening approaches, the area converts into a public venue. A key feature of the redesign is a permanent canopy of string lights suspended above the alley, creating an inviting atmosphere for evening gatherings.
Matt Oberst, the Blackstone BID Manager, described the potential of the new venue. "When the weather is beautiful like this and the lights are on it can be magical," Oberst stated, highlighting the simple but effective design choice that defines the space's new identity.
A Three-Year Vision Realized
The completion of the Blackstone Alley is the result of a planning and development process that spanned three years. The project was conceived as a way to creatively utilize underused urban space and inject new energy into the district. Leaders of the initiative have outlined a clear strategy for its use.
The primary goal is to establish the alley as a regular venue for community-focused activities. According to project organizers, there are plans to host monthly events designed to draw residents and visitors to the area consistently.
Attracting a Wider Audience
Beyond local gatherings, the space is strategically positioned to attract larger crowds during major Omaha events. Organizers hope the unique venue will become a destination for visitors attending events like the College World Series, pulling traffic from the downtown area into the Blackstone district.
"We envision people coming from the downtown area to check out the Blackstone District during the College World Series and other major events that are happening in the area," Oberst explained.
This strategy aims to integrate the Blackstone neighborhood more fully into the city's major cultural and sporting calendars, providing a distinct local experience for visitors.
The Blackstone District
The Blackstone District is a historic neighborhood in Omaha known for its mix of classic architecture and modern businesses. It has become a popular destination for dining, entertainment, and local retail, attracting a diverse crowd. The development of new public spaces like the alley is part of an ongoing effort to enhance the district's appeal and community focus.
Official Endorsement and Community Support
The project has received positive feedback from both city officials and local community members. Omaha Mayor John Ewing praised the innovative approach to urban space development during a recent visit.
"This is one of the most creative spots that I’ve seen in Omaha," Mayor Ewing said. "And I appreciate the creativity and the opportunity to have some fun in this neighborhood and bring people together."
The new venue is seen by many as a timely boost for the neighborhood, especially for businesses that have faced challenges due to prolonged streetcar construction in the area. The disruptions have impacted foot traffic and accessibility, making community-drawing initiatives particularly valuable.
Jim Reiff, a local community member, commented on the positive impact of the project. "It’s great to see Omaha rejuvenate, retake itself, and remake itself," Reiff said. "Our friends and businesses are struggling with the streetcar. This is bringing people back in, this is keeping the energy of Blackstone alive."
The Economic and Cultural Vision for the Alley
The vision for the Blackstone Alley extends beyond simply hosting events. Project leaders hope it will cultivate a unique cultural atmosphere reminiscent of public squares in European cities. This concept aims to create a welcoming environment that encourages social interaction and community bonding.
Project at a Glance
- Location: Alley between 39th & 40th Streets, north of Farnam Street.
- Duration: 3 years in development.
- Key Feature: Canopy of overhead lights for nighttime events.
- Purpose: Dual-use service alley and public event space.
- Debut: Set to launch during the annual Farnam Fest.
Matt Oberst articulated this broader ambition for the space. He hopes to foster an environment that brings together people from all parts of Omaha, creating a truly inclusive gathering place.
"My vision of this for a successful event space is we host an event that brings people from all sections of the city. To have that vision of an Italian Piazza, a French-little curbside area would be wonderful for a place like this," Oberst shared.
This aspiration reflects a desire to create not just a venue, but a landmark that contributes to the city's cultural fabric. The official public debut of the alley during Farnam Fest this weekend will be the first test of its potential to achieve this vision, offering a new outdoor experience for festival attendees and the broader community.