David Lloyd Clubs has officially opened its newest health, wellness, and racquets club at Shawford Park, representing a £15 million investment in the local area. The state-of-the-art facility is expected to create over 80 new jobs and provide a comprehensive range of fitness and leisure amenities for families and individuals.
The new club, which is the 104th in the UK for the David Lloyd Leisure Group, features extensive facilities including indoor and outdoor swimming pools, a luxury spa, and numerous racquet courts. The opening marks a significant addition to the region's leisure offerings, aiming to meet growing demand for premium wellness services.
Key Takeaways
- A new David Lloyd Club has opened at Shawford Park following a £15 million investment.
- The facility has created more than 80 full-time and part-time employment positions.
- Key features include a luxury spa, indoor and outdoor swimming pools, Padel courts, and extensive gym facilities.
- The club is designed to cater to all ages, with dedicated areas for children and adults.
A Major Investment in Local Leisure
The development of the Shawford Park club is one of the largest local investments in the leisure sector in recent years. The £15 million project was constructed over an 18-month period and is designed to be a flagship location for the David Lloyd brand. According to company representatives, the investment reflects confidence in the local economy and a commitment to providing high-quality wellness facilities.
The club's management has emphasized its role in the community, not just as a fitness center but as a social hub. The creation of 80 new jobs spans various roles, including fitness instructors, spa therapists, hospitality staff, and management positions, providing a notable boost to local employment.
State-of-the-Art Facilities and Design
The new club boasts a wide array of modern amenities. The gym floor covers over 10,000 square feet and is equipped with the latest fitness technology from leading brands. Members have access to dedicated zones for cardio, strength training, and functional fitness. Additionally, there are four specialized studios for activities such as yoga, Pilates, high-intensity interval training (HIIT), and group cycling.
Club Facilities at a Glance
- Gym: 10,000 sq ft fitness area with advanced equipment.
- Pools: 25-meter indoor pool and a 20-meter heated outdoor pool.
- Racquet Sports: 5 indoor tennis courts, 4 badminton courts, and 3 Padel courts.
- Spa: Luxury spa with a hydrotherapy pool, sauna, steam room, and treatment rooms.
- Family Areas: Dedicated kids' club, soft play area, and family-friendly café.
A significant feature is the inclusion of three Padel courts, catering to the rapidly growing popularity of the sport. Padel, a hybrid of tennis and squash, is one of the fastest-growing sports in Europe, and its inclusion highlights David Lloyd's strategy of staying current with fitness trends.
Focus on Wellness and Relaxation
Beyond traditional fitness, the Shawford Park club places a strong emphasis on holistic wellness. The centerpiece of this offering is the luxurious spa, designed as a tranquil retreat for members. The spa facilities are intended to provide a complete relaxation experience, separate from the main fitness areas.
"Our goal was to create more than just a gym; we wanted to build a premium destination for wellness and community," said the new club's General Manager. "The spa is a key part of that vision, offering a space for members to relax, rejuvenate, and focus on their mental well-being."
The spa includes a large hydrotherapy pool, a Finnish sauna, a eucalyptus-infused steam room, and heated stone loungers. There are also several private rooms where members can book treatments such as massages and facials. This focus aligns with a broader industry trend toward integrated health, where mental and physical wellness are given equal importance.
The Growth of the Wellness Industry
The global wellness market has seen significant growth, with consumers increasingly seeking services that go beyond simple exercise. According to market research, the industry is valued at over $4 trillion globally. Facilities that combine fitness, relaxation, nutrition, and social spaces, like the new David Lloyd Club, are positioned to meet this evolving consumer demand.
Family and Community Integration
David Lloyd Clubs have traditionally catered to a family audience, and the Shawford Park location continues this model. The facility includes a dedicated kids' club that offers a range of supervised activities, allowing parents to use the club's other amenities. There is also a soft play area and specific swimming times allocated for families.
The club's social spaces are designed to encourage community interaction. A large 'Clubroom' area serves as a café and restaurant, offering a menu of healthy meals, snacks, and drinks. This space functions as a central hub where members can work, socialize, or relax after a workout. The outdoor terrace, which overlooks the swimming pool, provides additional seating during warmer months.
Membership and Local Response
Pre-opening membership sales were reportedly strong, indicating high local demand for such a facility. The club offers various membership tiers, including options for individuals, couples, and families. While premium in its pricing, the all-inclusive nature of the membership is a key selling point, providing access to all facilities without additional per-use fees for most activities.
The opening has been positively received by local community leaders, who have highlighted the benefits of the investment and the creation of new amenities and jobs. The development is seen as a valuable addition to the Shawford Park area, enhancing its appeal as a place to live and work.