Kwame Nkrumah
Staff Writer

Kwame Nkrumah

Kwame Nkrumah specializes in the intersection of sports, business, and cultural identity. His reporting uncovers how major brands navigate the complexities of athletic sponsorships and the evolving landscape of sports marketing.

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CultureBusinessSports MarketingBrand IdentityAthletic SponsorshipsYouth Culture
Featured Writer

Kwame Nkrumah

1 published articles

01
BusinessOctober 21, 2025

Nike CEO Pivots Strategy to Reclaim Sportswear Crown

Nike CEO Elliott Hill is spearheading a major strategic shift to combat falling stock prices and rising competition, focusing on reorganizing by sport and rebuilding wholesale partnerships.

NikeBusiness StrategyRetailSportswear
Nike CEO Pivots Strategy to Reclaim Sportswear Crown